MOTION GRAPHICS

Creating a motion graphics video showcasing the takeoff safety procedures for an airline we trust.

WestJet’s brand elements, including its logo, fonts, and colour palette, along with visual elements that would complement the motion graphics video.

WestJet's Take-off Safety video

About the video

Journey into the makings

When travelling, it is important for passengers to listen to and remember safety rules and instructions before flying. Motion graphics videos with audio are an effective way to keep passengers engaged while making safety information easier to understand and remember. This video demonstrates part of WestJet's takeoff safety procedures in a fun, friendly, and memorable way.

Aims: Increase passenger awareness and understanding of safety procedures, ensuring they know what to do in case of an emergency.

Creating storyboards, collecting images for moodboards, developing a pre-production animatic, and incorporating feedback from critiques to refine and improve the design.

BRAND

WestJet

ROLE

Researcher, Video Editor & Motion Graphics Designer

TIMELINE

3 Weeks

TOOLS USED

Adobe After Effects, Adobe Illustrator

Research

Planning/Drafting

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